3BM290: Introduction to Business Research

3BM290: Introduction to Business Research

LO1. Demonstrate an ability to collect and critically evaluate data and information

LO3. Design a research project plan and articulate it effectively through written and oral channels

Using the Case Study “Marriott and Starwood: Creating the world’s largest hotel chain” answer the following questions

1. Evaluate the benefits of the proposed merger using the data and information provided in the case study.
2. Propose a follow-up project to this report. Design a research project plan for this follow-up project.

Applying your understanding of the theories covered in the lectures, seminars, and your own research you are required to deliver a presentation that details an area of research, in your own subject specialism. Your presentation should contain:

Additional Information

A justification of the research topic with reference to what is known in the topic area
A research question and objectives that are justified with reference to what is known
Your chosen research design and methodology, with justification for your decisions at each stage
A plan for data analysis
A project plan and overview of what needs to be achieved. This may include a Work Breakdown Structure or a GANTT chart;

The criteria for assessment used in this module are shown in the table below. You will be expected to produce a presentation that covers all of the above points. In addition, the tutors will be looking for you to show:

Effective interpretation of data and other relevant information
Application of relevant theory and the effective application of theory to practice
Good presentation and communication

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IBSS PM Assignment Question: You are assigned to prepare a plan for dealing with Covid19 implications in your company. What would be the charter for your project? 2- Can you consider this as a project and why? 3- Define your project scope and WBS. 4- Develop a high level schedule including the main milestones. 5- Define your project stakeholders and identify them for your project? 6- What are the main risks in your project and how are you going to be prepared for them. Your answer should be in Minimum 2000 Words to 3000 Words with Maximum 20% Plagiarism.