BCO 217 Digital Business MIDTERM Task brief & rubrics

BCO 217 Digital Business MIDTERM Task brief & rubrics

pablo

Task: You are required to answer the following questions FOR THE MIDTERM :

1. Define B2C, C2C and B2B business models Provide an example of each. UNIT 1 FIRST PART (type of digital business)

2. Explain the SOSTAC (generic framework for a digital marketing planning. UNIT 2 Slide 8 (digital marketing framework)

3. What is phishing? Provide an example (UNIT 3 – payment and security)

4. Why the travel services are the ideal retail service for Internet? Provide an example (UNIT 4 – retailing)

Characteristics:

· Expected structure: Table of contents, References & appendix.

· The format should be a document in the respective Turnitin link.

Formalities:

· Wordcount:1500 words

· Cover, Table of Contents, References and Appendix are excluded of the total wordcount.

· Font: Arial 12,5 pts.

· Group of 2 people

· Text alignment: Justified.

· The in-text References and the Bibliography have to be in Harvard’s citation style.

Submission & Weight: Midterm – deadline Sunday 20th June 2021 – with a weighting of 40%.

Formative assignments: https://euruniedu-my.sharepoint.com/:f:/g/personal/pablo_gilardini_euruni_edu/EhsyDvTavqFAu0u-8bqaA7EBLAitJ85NHqWmXe6phMDgVA?e=8KxEip

It assesses the following learning outcomes: 1. understand the rise and evolution of the concept and models of digital business; 2. analyze the development of competitive advantage through digital technology; 3. identify current trends and technology in digital businesses;4. understand how digital technologies can be integrated within business;5. describe the digital business and compare it with non-digital businesses;6. analyze and assess different approaches to the development of digital platforms.

Rubrics

	Exceptional 90-100	Good 80-89	Fair 70-79	Marginal fail 60-69
Knowledge & Understanding (20%)	Student demonstrates excellent understanding of key concepts and uses vocabulary in an entirely appropriate manner.	Student demonstrates good understanding of the task and mentions some relevant concepts and demonstrates use of the relevant vocabulary.	Student understands the task and provides minimum theory and/or some use of vocabulary.	Student understands the task and attempts to answer the question but does not mention key concepts or uses minimum amount of relevant vocabulary.
Application (30%)	Student applies fully relevant knowledge from the topics delivered in class.	Student applies mostly relevant knowledge from the topics delivered in class.	Student applies some relevant knowledge from the topics delivered in class. Misunderstanding may be evident.	Student applies little relevant knowledge from the topics delivered in class. Misunderstands are evident.
Critical Thinking (30%)	Student critically assesses in excellent ways, drawing outstanding conclusions from relevant authors.	Student critically assesses in good ways, drawing conclusions from relevant authors and references.	Student provides some insights but stays on the surface of the topic. References may not be relevant.	Student makes little or none critical thinking insights, does not quote appropriate authors, and does not provide valid sources.
Communication (20%)	Student communicates their ideas extremely clearly and concisely, respecting word count, grammar and spellcheck	Student communicates their ideas clearly and concisely, respecting word count, grammar and spellcheck	Student communicates their ideas with some clarity and concision. It may be slightly over or under the wordcount limit. Some misspelling errors may be evident.	Student communicates their ideas in a somewhat unclear and unconcise way. Does not reach or does exceed wordcount excessively and misspelling errors are evident.