Social Media Marketing Campaign Part A (25%)
Social Media Marketing Campaign Part A (25%)
Company Background Situation Analysis Campaign Objectives Target Audience Profile
Requirements: 3 pages maximum (does not include +/- 10%), 12pt font, consistent font style, 1.5 line spacing, 2.54cm margins (all), title page, consistent referencing style in-text and reference list (not included in the page limit), professional format/layout.Use paragraphs rather than dot points*. Only include required appendices. Choose a company and design a new social media marketing campaign for them in Part A and Part B.
Report Sections:
Title page1.
2.
3.
4.ReferencesAppendices (Only those required in the guidelines)
Notes: The title page, references and appendices are not included in the page count.Any (academic) referencing style can be used as long as it is consistent. *The dot points used in this guide show the information that must be included in thesections. How this information is presented is up to you (e.g. points grouped in oneparagraph for discussion or discussed separately), as long as all required informationis present. No dot points should be used for main discussion points.
Task Difficulty Time Commitment
Social Media MarketingCampaign Part A (25%)
Social Media Management Social Media Marketing Campaign Part A (25%)
The type of company (who they are, what they do, the industry/sector they fit into)The company’s broad marketing communication objectives (key informationabout their previous marketing and communication efforts – e.g. purpose ofcommunication efforts, traditional or social media channels and vehicles or both,and other key information)Examples of company’s prior social media communications (to be included inappendices – see section on appendices).
Before you start: What does it mean to justify?
This assignment requires you to make decisions
and justify those decisions. This means you must
give good reasons for why these are the most
appropriate (the best) decisions for this campaign.
*Title Page
There are no specific requirements for the title
page. Any report title page is fine
provided it meets the professionalism criteria.
Company Background (4 marks)
This section must provide a brief overview of the
chosen company.
This overview must cover the key components of the company background that will be important to understand who they are, what their aims are, and what social media decisions are most appropriate for them in the future.
The key components must include:
There are no limits to which company can be chosen, or on country or region – butchoose carefully (see assignment tips above).
Social Media Management
Assignment TipsChoose your company wisely:- You will use the same companyfor Part A and Part B- If the social channels are notcovered in the course, additionalresearch will be needed- If the posts are not in English, atranslation is needed
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