Write a two-page paper that begins by defining and describing some of the important areas that PR agencies need to focus on in the future.
Continue by identifying at least two significant trends based on the study you read, describing in detail the challenges these trends pose to marketing.
Conclude by summarizing the changes that PR agencies—and maybe even you—must make to ensure a competitive advantage in the future.
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RESOURCES:
The New Rules of Marketing and PR
Chapters 23
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