Task 6 Bus 364 Marketing Research

Task 6 Bus 364 Marketing Research

By the end of this week, you should be able to describe the process of data preparation which is the first step in transforming data into useful knowledge. You should also be able to discuss validation, editing and coding of survey data; as well as explain data entry procedures and how to detect errors. Finally, you should be able to describe data tabulation and analysis approaches. This week, we will also look at basic data analysis for quantitative research. By the end of this week, you should be able to explain measures of central tendency and dispersion and describe how to test hypotheses using univariate and bivariate statistics. You should also have an understanding of how to apply and interpret analysis of variance (ANOVA), as well as utilize perceptual mapping to present research findings. This week, you will read Chapter 10.

Please read the following section contained in the textbook: Chapter 10

Research the process of sampling, probability and non -probability sampling. Begin with these concepts and continue your research into other areas that interest you.

Please respond to the following:

1)    Define data validation.

2)    Define data editing.

3)    Define data coding.

4)    Describe and discuss the difference between these three concepts.

Requirements:

• 12-point Times New Roman; double spaced; and page numbering.
• Please be sure to answer the entire question to receive maximum credit for this assignment.
• Use and include information from the weekly course content and outside sources to support the conclusions contained in the paper.
• Be cognizant of spelling, punctuation, and grammar. 
• All sources should be cited in proper APA format (in-text citations and a reference list).

Upon completion, upload your assignment in Word format to Moodle.