What is one concept or idea from the article that made an impact on you, now share that and explore it by going deeper in your response?

DIRECTIONS: Answer the following question on the discussion board

 Your answer can be no longer than 4 sentences and must go beyond your opinion. For example, use a different article, data, examples, analogies/metaphors, etc. to help substantiate your response. Please write in a clear and succinct manner (well-written, compelling, solid grammar, NO summaries, NO pure opinion without support, and typo-free) to add to your overall credibility. Please proofread. You must use APA style sourcing in the response (show the last name and year right after you use the source) in the text and then below your response in a bibliography format, cite it appropriately so I can see the source and follow the link. I gave a link to APA sourcing in the announcements.

Read this article:

A: Creativity in Advertising (HBR) – 9 pages, https://hbr.org/2013/06/creativity-in-advertising-when-it-works-and-when-it-doesnt

QUESTION:

Read this article carefully and take some notes as you go. What is one concept or idea from the article that made an impact on you, now share that and explore it by going deeper in your response? Highlight in yellow the concept you are focused on from the article. What else can you bring to this concept? Why is it relevant? Can you share fresh insight on this topic so we can learn more beyond the article? 

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