It is expected this is spread over several sections and you would have relevant sub-headings where appropriate. Make sure you relate your discussion to academic theory. Avoid falling into the trap of just telling a story about sweatshops in Asia. Here are some areas you might want to consider:
Threats: What are the key threats that Western fashion brands face due to the unrest about garment manufacturing conditions in Asia? Consider this in terms of branding. Is this a threat to brand positioning, brand vision, brand experience?
CSR: To what extent does the scandal undermine the CSR policies of Western fashion brands?
Public Relations: What are the potential public relations issues that may arise with Western customers due to the situation in Asia? Note potential risk of consumer boycott.
Evaluation: What could Western fashion brands do to restore consumer confidence? (Could they turn the risk of a boycott into a buycott?)
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