Summative Assessment (100%)
As part of this, you are required to write a report on how the concepts of operations management apply to a selected internationally renowned organisation by answering the three questions below, with a critical assessment of the information gathered. A ‘critical assessment’ requires you to analyse the topic in terms of both benefits and challenges associated with the topic. Therefore, your assessment should encompass several arguments and/or perspectives. You should undertake a keyword academic literature search and aim for a ‘balanced approach’ to your writing. The evidence must come from findings that have been published in peer-reviewed academic literature and/or sourced through available organisational / body documentation (where applicable), with complete reference details given (using the Harvard referencing system) both within the main body and in the provision of the reference page(s). You cannot rely on anecdotal evidence. Remember that you must structure your submission in accordance with formal reporting conventions including an introduction, main body where the questions are answered, a conclusion, a list of references, and an appendix if applicable. There is no need for an executive summary.
The questions you need to address
- Identify and critically discuss how operations management contributes to the selected organisation’s strategy
- Select 2 aspects of operations management from the following list of topics covered within lectures and discuss how they contribute to the success of the selected organisation
• 4Vs of operations and Performance Objectives
• Product/Process Design
• Quality Management in Operations
• Lean Management in Operations
• Layout and Locations
• Supply Chain Management Issues
• Sustainability/Green Supply Chain Issues
• Capacity Management, and Planning and Control Issues - Identify and critically discuss current issues for your chosen organisation and its sector.
Report Contents and marking guideline - Identify how OM contributes to strategy (20%) Identify how operations management in your chosen organisation supports the strategic direction of the organisation. Support your discussion with academic sources appropriately referenced.
- Select 2 areas and discuss in detail (50%) Critically evaluate how 2 of the topics covered in the lectures contribute to the success of the organisation. This will involve a brief explanation of the area followed by a critical discussion of its contribution to the organisation’s success. Again, where possible, your arguments should be supported by appropriate sources.
- Current issues (20%) This section will include a discussion of the current issues for the organisation/the sector and possible impacts/solutions. Your discussion must be supported by evidence. This is unlikely to be in academic journals so you will also need to look at trade press, news sources, etc to evidence your discussion.
- Report Presentation, layout, and referencing, (10%) Marks will be awarded for the report structure, general layout, the use of language, etc. Provide an interesting start to the report and clearly state the purpose in your introduction. Your introduction should conclude by outlining the scope of the report. Summarise and highlight the key points from the whole report in your conclusion and include a summary of your recommendations. The use of consistent and coherent citation and referencing style (Harvard is the recommended style).
Word length – 3,000 words (+/- 10%) (excluding reference list, & appendices).
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