As a potential investor in a social network such as Facebook, which financial and customer-related metrics would you use to assess and benchmark the current business success and future growth potential of the company? And why?
2. Conduct a SWOT analysis for Facebook focusing on the main business risks/threats that could damage the future growth potential of the social network.
3.Imagine you are Facebook’s marketing director. Suggest three marketing strategies for the next 18 months based on your answers to question 2.
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4.As a user of Facebook, discuss five features that you would leverage on Facebook.
5.Describe five aspects of your experiences when using Facebook as a medium of communication.
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