A SWOT Analysis essay-EZ-Pleeze management

A SWOT Analysis essay-EZ-Pleeze management

Business Strategy: A Case of EZ Pleeze Food Company

B1.

SWOT analysis refers to an evaluation done by a company with the aim of identifying strengths, opportunities, weaknesses, and threats. As such, the analysis is an important requirement for the development of a firm’s strategic plan. SWOT analysis is important to EZ Pleeze in a number of ways. First, the analysis helps in the development of EZ Pleeze’s framework, showing the ability of the company to tackle the threats within the food industry and capability to make the best use of the advantages available in the sector.

From the analysis, it is evident that EZ Pleeze aims at setting up a competitive advantage over its rivals, like Prime Spuds Industries and Gold Starch Foods. For that reason, there is a need for it to launch a successful commercial plan while employing its competitive advantages above its rivals when it is as well addressing its disadvantages. A robust business strategy that connects a business’ weaknesses and strengths with opportunities and external business threats is connected as a SWOT assessment. Therefore, it is essential for EZ-Pleeze to look beyond its competitive advantage, there is a need that it uses all its strengths to get rid of its weaknesses, and address all its external threats. The analysis is also important to EZ-Pleeze because it assesses the copany’s external environment to show new opportunities available for it to reach its business goals.

Similarly, the analysis elaborates regarding ways EZ-Pleeze can use its resources efficiently. One of the crucial assets to the company according to the analysis is its employees. Thus, SWOT analysis gives a guidline regarding how EZ-Pleeze should allocate its workforce to attain the highest effectivity, efficiency, and maximum productivity. The analysis also guides EZ-Pleeze on how to efficiently use its other resources like technology and capital.

Furthermore, a realistic analysis of EZ-Pleeze’s weaknesses lead to creation of crucial solutions for the company’s problems, thus preventing the company’s strategic mistake(s) that may ultimately be contagious to the firm. The analysis also brings out the discovery of EZ-Pleeze’s new opportunities that may contribute the company’s success. After finishing the analysis, EZ-Pleeze’s management has the ability of spotting opportunities in its industry and market, therefore enabling the application of the opportunities to the company and these can lead to the company’s success in the future. Thus, A SWOT analysis is among the crucial analyses in a company’s strategic planning since it reveals a company’s opportunities, threats, strengths, and weaknesses within an industry and provides plausible solutions.

B2.

From the SWOT analysis, among EZ-Pleeze’s main strengths are creativity and innovation, employment strength, customer service, and technology (EZ-Pleeze Food Company, n.d). Creativity and innovation are the fundamental strengths of any company in any industry. As EZ-Pleeze’s competitive strategy to enhance the quality of corn and potato products, the firm focuses on encouraging the inception and development of new ideas that can better its production and sales. Additionally, EZ-Pleeze seems to have embraced and employed modern technologies for the preparation of its corns and potato products. This makes it sufficiently capable of making it more competitive while simultaneously satisfying its customers’ demands, preferences, and tastes.

EZ-Pleeze is presently the United States’ leading company in research and development, concentrated on generic modification, nutrition, as well as know-hows that are related to products manufacturing (EZ-Pleeze Food Company, n.d). The company, by these approaches, is in better positions to produce healthy and high quality crops and potato products. Similarly, the analysis highlights EZ-Pleeze’s internal strengths as comprising technology, creativity, as well as maintainable customer care service. EZ-Pleeze’s key strengths lie upon its creativity and innovation since it often betters its new ideas regarding the betterment of its services and products, allowing it to enjoy this crucial competitive edge. The employment of know-how in company’s daily processes helps in increasing the company’s efficiency and performance, hence productivity and better profits. The incorporation of modern know-hows has contributed to EZ-Pleeze producing high quality and healthy corn and potato products.

What is more, EZ-Pleeze’s customer care service or communication with its consumers and purchasers makes sure that the needs, tastes, and preferences are met. EZ-Pleeze embraces and retains their workers who offer great customer care services as depicted in the company’s mission statement. This has significantly contributed to the company’s production of healthy and high quality corns and potato products. The appreciation of EZ-Pleeze’s workers as the company’s greatest asset has contributed to the company’s increased productivity since its employees are motivated to work the more and give their best to the company. The employees’ contributions to the company during EZ-Pleeze’s decision making processes helps the employees develop a sense of belonging to the company. Cumulatively, these strengths generate a competitive edge for EZ-Pleeze, making it conspicuous in the food market.

B3.

Internal weaknesses of a company work against the company’s production efforts. EZ-Pleeze’s major internal weaknesses are fiscal stability and high labour cost. First, intensive workforce is needed for a company to operate in the production of corn and potato products, making it challenging to moderate prices. Such expensive workforce contributes to high pricing of a firm’s products, thus dragging EZ-Pleeze’s behind firms like Prime Spuds Industries and Gold Starch Foods which are providing their products at relatively cheap prices. Undoubtedly, customers have been shown to be inclined to buying products that are cheaper as opposed to quality ones. Similarly, financial instability is equally another challenge that EZ-Pleeze is facing in the food industry. EZ-Pleeze’s financial fluctuation is continuing to tagger owing to the fact that the company is highly expending in advertising, technological advancement, and marketing. From the cases study, such initiatives at one time led EZ-Pleeze to fire some of its employees so that it could be able to take care of the losses that it made. Such actions often make customers and investors to shy away, and should the same not be managed/contained, a company may be pushed into bankruptcy.

B4.

A company’s external opportunities refer to the methods that the firm can employ to take edge of the present marketplace situation(s). The fact that some of EZ-Pleeze’s competitors are closing down is giving EZ-Pleeze an opportunity to manipulate the marketplace that was hitherto being served by the companies that are closing down. In so doing, EZ-Pleeze would consequently augment its customer base, correspondingly increasing its profit margins. EZ-Pleeze ought to make the best use of its R&D team to continue launching new tastes of corns and potato products into the market. In the long run, the company would be able to attract more clients who are keen and take into consideration products’ quality before purchasing a product.

B5.

External threats refer to the factors that are outside a company’s internal environment that pose problems to the company’s success. From the case, the main threats to EZ-Pleeze are the two rival companies, Prime Spuds Industries and Gold Starch Foods. The two firms are a threat to EZ-Pleeze’s commercial success since they create a stiff business competition atmosphere. As such, they cause the marketplace to be subdivided, limiting the possible amount of return that EZ-Pleeze can earn.

B6.

From the SWOT analysis along with research regarding strategic planning, there are various recommendations for EZ-Pleeze. First, EZ-Pleeze should employ their rivals, Prime Spuds Industries and Gold Starch Foods, as a benchmark to better its operations, products, and factor that can make it perform better. Benchmarking with its commercial rivals will allow it to have a detailed understanding regarding its rivals and gauge the factors that are influencing their business success and identify their limitations. Making the best use of such opportunities will help EZ-Pleeze to be prominent in the marketplace in the long run. Secondly, EZ-Pleeze ought to design a vivid succession chain. With a vivid succession plan, EZ-Pleeze will be able to avert toppling as a result of mismanagement should any of its directors resign. Third and last recommendation is that EZ-Pleeze should give more concertation on covering the United States’ marketplace before expanding into the global arena. EZ-Pleeze ought to give due diligence to first harnessing its brand within the U.S. marketplace to diversify its products’ portfolio. BY so doing, EZ-Pleeze will be able to develop a robust presence in the U.S’s national marketplace, therefore, preparing it penetrate the global marketplace.
 
Reference

EZ-Pleeze Food Company: Company and Industry Profile. (n.d).