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Assignment 1: Part A: Your Marketing Plan Essay Sample

Assignment 1: Part A: Your Marketing Plan Essay Sample

This report presents a marketing plan for a new bike in the Texas market. The new product will be launched and will cater for all types of customer needs such as distance recording, weather news and traffic updates, therefore, it will be an exclusive high end bike. The new golden bike with a GPS locator will be launched. There will be a unique use of innovative technology with a unique style which will be the important feature of this new end bike. Its unique feature is the possibility of customization and personalization. The strategy of the company is to serve the dynamic niche markets of the bike industry.
TechnoBike Inc. will be a privately owned corporation. Its production will take place in two different countries, the headquarters will be in Texas, United States of America where the designing of the technobikes will be done and the production centers will be located in Shanghai, China. Production will also be done in U.S.A to cater for the local market, but mass production will take place in China due to labor availability with necessary skills. Sales and marketing is focused throughout the world. Company ownership is divided among the five principals who put up the

Part A: Your Marketing Plan Due Week 3 and worth 200 points

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