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Business Plan: Project Description and Scoring Guide


Business Plan: Project Description and Scoring Guide

Overview
The final project for this course is the creation of a detailed business plan of a real or fictitious company, corporation, o r organization. Based on the knowledge
obtained in this course and previous course work, create a business plan for a chosen company. The final product represents an authentic demonstration of
competency, because it requires you to bring together the concepts covered in this course and apply them in a specific and practical way. The project is divided
into seven milestones, which will be submitted at various points throughout the course to scaffold learning and ensure the quality of final submissions. These
milestones will be submitted in Modules One through Seven.


Main Elements
You will create a business plan based on the following guidelines.
 The business that you choose should be a small business that is a fictitious business that you will propose, an actual small business with which you are
familiar, or a franchise opportunity that you would like to explore.
 The business can be based on a product or a service.
 The business plan requirements have been provided for your ongoing reference in the Module One Resources content area

Format
Each section should be approximately one to two pages long (see modules for specific length of each milestone) and reference your resource(s) using APA
formatting.

Milestone One: Project Proposal and Company Information
In 1-3 Final Project: Business Plan Milestone One: Project Proposal and Company Information, you will submit Milestone One. The format should be:

 A brief proposal of your business. The business that you choose should be:
a) a small business, AND
b) a fictitious business that you will propose, OR
c) an actual small business with which you are familiar, OR it could be
d) a franchise opportunity that you would like to explore.
The business can be based on a:
a) product, OR a
b) service

 The proposal should be a paragraph or two addressing the items above (b, c, or d; and a and/or b).
 Your paragraph should also describe your business and the product or service you will sell.
 Finally, include the type of ownership you’ve chosen for your business, and why.
 This milestone is graded separately. Use the Final Project Rubric to structure feedback.

Milestone Two: Environmental and Industry Analysis
In 2-3 Final Project: Business Plan Milestone Two: Environmental and Industry Analysis, you will submit Milestone Two. The format should be:

 An environmental and industry analysis of your company.
 The internal section of the environmental analysis assesses the strengths and weaknesses of your company. It identifies what it is that your company can
do well, as well as what it can do better.
 The external section of the environmental analysis assesses the opportunities and threats of your company. It identifies trends and changes that are
happening outside of your control, such as at the local, national, and international level that can influence the future of y our small business. Such
categories as economic, competitive, legal, political, cultural, and technological can all affect your business and should be included in this milestone.
 Also, you will do an industry analysis that will describe the industry within which your business will operate. In your analysis, include the size of the
industry (amount of revenue generated) and whether the industry is growing, stable, or declining. Also, focus on specific industry trends.
 Your essay should be from 800–1000 words in length.
 This milestone is graded separately. Use the Final Project Rubric to structure feedback.

Milestone Three: Management Team and Manufacturing Operations Plan
In 3-3 Final Project: Business Plan Milestone Three: Management Team and Manufacturing Operations Plan, you will submit Milestone Three. The format
should be:

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