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Craft a communication strategy for internal and external audiences

Competency

In this project, you will demonstrate your mastery of the following competencies:

  • Craft a communication strategy for internal and external audiences
  • Leverage internal and external intelligence to inform decision making
  • Develop an adaptable leadership mindset and skill set

Scenario

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The vice president of leadership and learning has shared your toolkit with the chief human resources officer (CHRO). The CHRO is impressed with the toolkit. She plans to roll it out to all people leaders in the organization—supervisors and above—and asks you to create a communication strategy for the rollout.

The CHRO shared her vision with you, which consisted of the following key points she wants you to take into consideration when crafting the communication strategy:

  • Inform your audience of the who, what, when, where, why, and how.
  • Ensure the new leadership development strategy moves from a lofty vision with idealistic targets to reality, with direct impact on and with our front-line supervisors, our “boots on the ground,” and managers up through the organization.
  • Be clear when explaining WIIFM— “What’s in It for Me.”
  • Define the timetable for the rollout and implementation.
  • Ensure that the strategy defines what success looks like, with clear metrics and deliverables.

Directions

Construct an effective communication strategy that addresses all the deliverables the CHRO wants to achieve. The communication strategy will do the following:

  • State the business problem that will be addressed in rolling out the new adaptive leadership toolkit.
  • Explain why these specific leadership skills and behaviors are being targeted.
  • Provide a summary analysis of the employee satisfaction survey, identifying strengths and weaknesses.
  • Introduce the new adaptive leadership toolkit, including how it will be used and the value it provides.
  • Utilize your own personal development plan as an example for others.
  • Provide a strong conclusion that supports your thesis statement and goes beyond merely restating key points.

Ensure all key points are addressed in a logical order by using the Five Ws and One H as an outline when developing the specific detail for each step of the communication strategy.

Why:

  • Why was the adaptive leadership toolkit developed?

Who:

  • Define who the audience, stakeholder(s), and owners are.

What:

  • What is the key message?
  • What is the organizational goal?
  • What is the personal goal?
  • What types of communication media will be used?

When:

  • What is the timeline for program implementation and achievement of program deliverables?

Where:

  • Where is the adaptive leadership toolkit located? Where are supporting documents, such as the FAQ?

How:

  • How will we measure success?
  • How will we track progress? How will we define important milestones?
  • How will we communicate updates?
  • How can employees provide feedback on any roadblocks, issues, or ideas for improvement?

What to Submit

To complete this project, you must submit the following:

Communication Strategy for the Adaptive Leadership Toolkit

  1. A paper that articulates a well-defined communication strategy for implementing the adaptive leadership toolkit. Your submission should be an 8- to 10-page Word document with 12-point Times New Roman font, double spacing, and one-inch margins.
  2. Include your own personal development plan as an attachment. Your plan will be used as an exemplar for leaders across the organization.
Project Rubric
CriteriaExemplary (100%)Proficient (90%)Needs Improvement (70%)Not Evident (0%)Value
Business ObjectivesExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerProvides a high-level overview of the business objectives, with a brief description on how the proposed communication strategy will address themShows progress toward proficiency, but with errors or omissions; areas for improvement may include providing a description of how the proposed communication strategy will address the objectivesDoes not attempt criterion10
Rationale for Leadership Core CompetenciesExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerExplains relevance and rationale for multiple leadership core competencies included in the toolkitShows progress toward proficiency, but with errors or omissions; areas for improvement may include explaining why competencies are critical to organization’s successDoes not attempt criterion20
Summary AnalysisExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerProvides a summary analysis of the employee satisfaction survey in an easy-to-understand format; strengths and areas for improvement are highlightedShows progress toward proficiency, but with errors or omissions; areas for improvement may include highlighting strengths and areas for improvementDoes not attempt criterion15
Introduction of the Adaptive Leadership ToolkitExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerIntroduces the adaptive leadership toolkit, explaining the reason for its creation, how it will be used, and its value to individuals and the organizationShows progress toward proficiency, but with errors or omissions; areas for improvement may include providing a solid reason for the toolkit or explaining how the toolkit should be usedDoes not attempt criterion20
Personal Development PlanExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerUtilizes own personal development plan, with rationale provided for what is included, why, and how it will be achievedShows progress toward proficiency, but with errors or omissions; areas for improvement may include providing a rationale for its contentsDoes not attempt criterion10
ConclusionExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerSummarizes key points in a well-structured conclusion to the paper, going beyond merely restating thesis statement, bringing the paper to a solid closeShows progress toward proficiency, but with errors or omissions; areas for improvement may include providing a full summary of all key points that explicitly support opening thesis statementDoes not attempt criterion10
Articulation of ResponseExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerClearly conveys meaning with correct grammar, sentence structure, and spelling, demonstrating an understanding of audience and purposeShows progress toward proficiency, but with errors in grammar, sentence structure, and spelling, negatively impacting readabilitySubmission has critical errors in grammar, sentence structure, and spelling, preventing an understanding of ideas10
Citations and AttributionsUses citations for ideas requiring attribution, with few or no minor errorsUses citations for ideas requiring attribution, with consistent minor errorsUses citations for ideas requiring attribution, with major errorsDoes not use citations for ideas requiring attribution5
Total:100%

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