Discuss how online resources have changed the way we target the consumers

HEALTH PROBLEM 4

ANSWER EACH QUESTION SEPARATELY.

INCLUDE EACH QUESTION REFERENCE UNDER EACH ANSWERED QUESTION.

1. Wk4

This week we hit on several topics and one includes market targeting.

(I usually switch it around and call it target marketing).

I would like you to take the online pathway to target marketing.

• Discuss how online resources have changed the way we target the consumers.
• How can social media channels (Facebook, Twitter, LinkedIn…) offer ways to target healthcare consumers?

• What does Google Analytics offer the healthcare marketing professional?

Thanks!

2. wk5

I would like to focus on Branding for our discussion.

• What is branding to you?
• What brands have been most influential in your life and why?
• How does branding impact the growth (or decline) of an organization?
• What do you feel are the top branded health systems in the US today?

1. wk 6

This week we look at pricing in healthcare. A very controversial topic indeed.

Consider healthcare pricing in your life experience.

Did pricing drive any of your healthcare decisions? If so, how?

What are your thoughts regarding the transparency of pricing in healthcare?

What can be done to make pricing more understandable for the average

healthcare consumer?

4. wk 7

Hi everyone – we have an interesting week ahead of us with lots to cover.

For our discussion this week, I would like you to focus on the intermingling of

new and traditional media in marketing communications.

• What companies have you witnessed that have effectively combined

new and traditional media together (integrated)?

• What traditional and new media do you believe “mix well” for

promotional marketing in the healthcare industry?

• What are the potential pitfalls of integrating new and traditional media?

1. wk8

Hi everyone – welcome to our last discussion for class!

• What examples of unethical marketing have you seen in relation to healthcare?
• Should there be tighter controls of what can and can’t be said?
• With this in mind, do you feel regulating agencies (such as the FDA) are too slow to react to unethical marketing practices in healthcare?

Finally

• What trends do you see in healthcare marketing into the future?
• Is there any specific marketing tool that you believe will be a “game-changer” in the future of healthcare marketing?