- Advance marketing
- Review the “Marketing Excellence: Disney” case study on p. 185 of your textbook. Thinking about how Disney has connected with their customers over the years, discuss one reason why you think they have been able to accomplish this. How do they manage to appeal to so many different target market groups so successfully?
- Review the “Marketing Excellence: Louis Vuitton” case study on p. 296 of your textbook. According to Interbrand, Louis Vuitton is ranked the 19th most powerful global brand. With this very important distinction, how is their recent use of celebrity endorsers risky for their brand identity? As demonstrated in this case, the use of celebrity endorsers can be risky for brand identity. Describe another brand that experienced some level of fallout with the use of a celebrity or sports figure as their endorser. What was the ultimate result? Make certain to use a brand that another student has not already brought forward.
- Accounting II
- Assume that you are the owner of a successful small-to-medium-sized business. You want to grow your business and separate it from your personal finances. What should you do? How will you do it?
In regard to dividends and earnings, when and how should you and other owners be rewarded? What are examples of each type of dividend? Why do some large corporations forgo dividends? - Assume that you are a financial manager and significant owner of a successful medium-sized business. You want to grow your business and use your financial assets effectively. What should you do? How will you do it?
In regard to investments, many of the investing options available to you as an individual are also available to the corporation. What short-term and long-term investments interest you? Why?
- Professionalism
- Do you believe that a code of ethics helps to reduce unethical behavior in the workplace? Why, or why not?
- We have all heard the claim that “The customer is always right.” Well, maybe we should pause for a minute. Is the customer always right? Decide whether or not the customer is always right, and explain your rationale.
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