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ESSAY: Evaluation and planning

– What approaches would you use for evaluation and planning in retail organizations? Explain.


The process of evaluation and planning is very important for retail organization. What is most important for such organizations is how to come up with best sales and marketing strategies and the most appropriate supply chain management strategy to be considered. There are many strategies that retail organizations ought to embrace in their evaluation and planning process.

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The first evaluation and planning strategy is balancing the store inventory which ensures that there is enough stock that can meet the demands of its clients. If goods are unknowingly out of stock, it becomes difficult to maintain some of the most loyal customers. It is also important to keep a balance between then need to have marketing as well as financial gain such marketing strategies may bring. As a matter of fact, brick and mortar organizations may not need a lot of marketing (Aziz, Ragheb, & Mokadem, 2018). Another strategy that I can use is ensuring there is a proper sales team. This team is to be evaluated on whether they possess the skills that are meant for undertaking sales. The sales team must be able to provide a customer with value for what they buy. The strategy has to ensure that the sales team has to undertake multiple sales. There is a..

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