answer the 2 simple questions listed below. Send it to me as WORD attachment. (Double space +min. FONT 12 ( TAHOMA ).
Both articles can be downloaded FREE by going to “Google Scholar” searching the articles by searching Luke C N.G
The 2 articles are:
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(a) “Marketing Myopia- by Luke.C.Ng An update: How Theordore Levitt Changed Our World? (A Look at The Impact on Corporate Management After 5 Decades)”, Luke C. Ng, published by Journal of Marketing Management — You should have read it since I assigned it last week.
(b) “Best Management Practices”, by Luke.C.Ng ., published by Journal of Management Development.
Here are the questions :
( a ) In YOUR OWN WORDS, briefly explain HOW Ted Levitt changed our world? Use examples from the article Marketing Myopia”
( b ) In YOUR OWN WORDS, briefly explain what are the best management practices? Use examples from the article “Best management practices”
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