Final Case Study

In this essay, you will analyze five Google technologies that are current under research and development, including the self-driving automobile and four other technologies of your choice. The last chapter of your textbook discusses the search and advertising technologies of Google. While Google is best known for their search and advertising technologies, they also have a multi-billion dollar research and development department that works on cutting edge technologies ranging from self-driving automobiles to renewable energy. For your final case study, you will research 4 technologies (in addition to the self-driving automobile) that Google is currently developing, other than the search, advertising, and Gmail features that we are already familiar with. Please refer back to the Week 7 Forum for additional guidance on choosing your other four technologies.

For a long time, Google has been a reliable search engine as well as an advertising tool. In fact, if the recent developments are anything to go by, Google is by far among the best organizations in research and development. The budget allocation for the organization’s R & D as of 2013 was $ 8 billion which translates to the corporation’s 13.2% revenue. The latest annual report of the company which has lately formed part of its philosophy outline strategies that the company seeks to employ so as to launch innovative products using the most efficient and cost-effective mechanisms. This essay is geared towards providing a detailed analysis of five technological innovations that the organization has developed. The innovations include self-driving cars, project wing (entails a project of drone delivery), Google glass, Google fiber and project loon (uses balloons to deliver internet services).
Self-Driving Automobile
  With the continuous change and advancement in technology, people always desire to see their lifestyle changed, at least for the better. Google self-drive cars is one such technology that is meant to revolutionize the transport sector. The company had broadcasted in 2010 that there was an archetype which could drive itself. The main idea behind the innovation was to ensure there were no collisions on the roads, citizens had more time for other activities as well as reduce pollution that normally comes with other kind of vehicles. The technology relies on lasers which are mounted on the top roof of a modified Toyota Prius which produces the atlas of the area that surrounds the car. Besides this, the car is fitted with four radars as well as another laser around the automobile which provides the possibility of a clear 3-D map of the area. Based on the high resolution maps, the vehicle uses the lasers and radar to calculate the distance with clear accuracy and hence allowing it to drive itself with no/minimal human involvement. At the same time, the car avoids traffic and clearly adheres to traffic laws.
There are some challenges that Google will encounter in its quest to succeed in using self-driving cars. One such challenge is creating and maintaining maps that such cars will be using. Even though other companies have also invested heavily in the technology, it is only Google that seeks to have full autonomy (Teoh & Kidd, 2017). Before these kind of vehicles are fully tested, drivers manually move to locate Google maps that will be used for easy tracking. This is a strenuous exercise and can be more challenging for complex routes. Another challenge is bad weather that may make it difficult for visibility since sensors may not work well when there is intense fog. It is also important to note that it is an ethical requirement that such cars adhere to all the concerns that citizens…

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