GBA 398: Integrated Perspectives Business

Class GBA 398 Integrated Perspectives on Business
Major Case Analysis: The write-up is limited to twelve to fifteen double-spaced pages, not including a title page and exhibits (include as appendices). For this assignment, students are required to address an issue or problem faced by
their company of choice and will analyze it using the techniques taught in this course. It should contain the critical-thinking topics contained in
this course: making claims, use of evidence, recognizing and validating assumptions, causal claims, and being persuasive. My case study is to focus on issues that are affecting Apple and providing analysis on it. Please provide brief history of Apple and current financial status within the paper as well.

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