Table 1
Grading Rubric for Business Analysis
Section Excellent
(4.5-5.0)
Good
(4.0-4.4)
Fair
(3.0-3.9)
Poor
(2.0-2.9)
Unacceptable
(0.0-1.9)
Marketing All elements of
marketing mix included
and well developed,
sales growth analysis
complete with proper
identification of
seasonality and
cyclicality factors
All elements of
marketing mix included
but development is
incomplete, sales
growth analysis
complete with proper
identification of
seasonality and
cyclicality factors
One major part of
marketing mix
excluded, sales growth
analysis complete but
seasonality and
cyclicality not fully
explained
One or more parts of
marketing mix
excluded, sales growth
analysis has major
omissions
Several parts of
marketing mix missing,
sales growth analysis
very incomplete
Operations Exemplary discussion
of: overall asset
intensity, efficiencies
and management of
individual assets, supply
chain, and HR issues.
Calculations are correct.
Good discussion of
asset intensity,
individual asset
efficiencies and
management presented
but without full
implications, supply
chain and HR addressed
but omits some
relevant points.
Calculations are correct.
Fair discussion of asset
intensity, some major
asset efficiency
numbers missing or not
explained, little
attention to supply
chain and HR issues. A
few calculation errors.
Weak treatment of
overall asset efficiency,
major items missing
from asset analysis,
supply chain and HR
mostly absent. Several
calculation errors.
No treatment of overall
asset intensity,
individual asset analysis
missing key values and
no evaluation, poor
discussion of supply
chain and HR issues.
Numerous calculation
errors.
Financing Insightful discussion of
funding, liquidity, cash
flow, solvency,
profitability, and owner
distributions. Both the
levels and changes in
key variables nicely
addressed. Calculations
are correct.
Good discussion of
funding, liquidity, cash
flow, solvency,
profitability, and owner
distributions. A few key
points missing. Both the
levels and changes in
key variables
addressed. Calculations
are correct.
One or two areas within
funding, liquidity, cash
flow, solvency,
profitability, and owner
distributions are
missing. Some covered
areas omit well-
supported conclusions
and both levels and
changes are not always
included. A few
calculation errors.
Several key areas within
funding, liquidity, cash
flow, solvency,
profitability, and owner
distributions are
missing. Presentation is
superficial with little
insight. Several
calculation errors.
Major omission of
important areas within
funding, liquidity, cash
flow, solvency,
profitability, and owner
distributions. Little to
no analysis. Significant
calculation errors.Writing All headings correct,
summary succinct,
paragraphs within
sections, few
grammatical errors,
opinion supported with
facts, very good
organization
All headings correct,
summary complete,
paragraphs within
sections, several
grammatical errors,
most opinions
supported by fact, good
organization
All headings correct,
summary incomplete,
more paragraphs
needed, quite a few
grammar errors, most
opinions supported by
fact, organization weak
in places
Some headings missing,
more paragraphs
needed, frequent
grammar errors, many
opinions unsupported,
weak organization
Several headings
missing, no use of
paragraphs, many
grammar errors,
unsupported opinions,
poor organization
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