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A vertical marketing system (VMS) involves the key members of a distribution channel—producer, wholesaler, and retailer—working together as a unified group to meet consumer needs. The most common type of contractual vertical marketing system is a franchise organization. Visit https://www.franchise.org and find a franchise that interests you.

Write and make an investment pitch to your peers describing the franchise you selected. Besides the IFO and franchise websites, you might want to gather additional information from current business periodicals and news. Research the market opportunities for that product or service, investment costs, and the vertical marketing relationship between distribution channel partners. Lastly, discuss any trends and developments pertaining to the investment opportunity. Summarize important retailing decisions to include the target market and retailing marketing mix to your new business partner. If the franchise has an online or physical location describe the retail atmosphere.

MGMT Distribution Strategy and Strategic Alliances

Analyze the following case study on Perry’s Ice Cream Distribution Strategy and Strategic Alliances. (read attached case study pdf docx)

The case explains the importance of distribution partnerships and the complexity of marketing channel decisions. After reading the case study, address the following topics:

What are the potential pros and cons of Perry Ice Cream’s direct sales distribution channel?

What are the potential pros and cons of collaborating/partnering with this national brand?

Evaluate the marketing channel options and describe the value channel members provide.

Assuming that Perry’s leadership decides to carry the competitors’ products, evaluate the two proposals. Would you recommend they use on margin or drayage, and why?

Written in essay format with at least three sections: an introduction, body (using subject headers, address the 3 topics), and wrap-up or summary. Title page and assignment number and title. References using APA format and include in-text citations.

MGMT 50% OFF!

You see them everywhere! Short-term sales incentives are used to encourage the purchase of a product or service. Let’s see what creative, interesting, effective, or just simply off-the-wall sales promotions are observed in the market. Then, try your hand at B-to-B sales…and create a pitch to showcase your peer’s brand in an upcoming Super Bowl commercial.

Identify and post an image of a sales promotion in your local area or online. Assume the role of a brand manager and in your discussion post, describe the target audience (i.e., consumer promotion or business customer), promotional objective(s), and the promotional tool. Discuss whether or not the short-term sales offer “rises above” the promotional clutter?

AVIA Aircraft Transactions

Write your thorough and complete answers to any two of the following scenarios. Provide the scenario numbers in your answer.

Scenario 1: You are in the market to buy an aircraft and have identified one that appears that it would meet your needs and is in your price range. 

How will you:

determine who owns the aircraft,

identify all outstanding security interests in the aircraft, and

determine the condition of the aircraft?

Scenario 2: You are the manager of an aircraft dealership. 

A customer approaches one of your salespeople. The customer is the owner of a successful photography business, but not a pilot. The customer states that the business needs to buy an airplane for high-altitude digital photo mapping, and she needs the salesman’s advice to select: a suitable aircraft for the mission, which requires:

capability to climb to 24,000 feet,

then maintain that altitude plus or minus 100 feet and

follow a pre-programmed ground track within 50 feet of the centerline for at least 4 hours

at a ground speed of no less than 250 knots,

then have at least 1 hour’s fuel remaining for descent and return to base.

If the salesperson sells the customer an airplane for that mission, what warranties would be implied? Explain. Could the dealership successfully disclaim those warranties in the contract of sale? Explain.

Scenario 3: You are a commercial pilot, certified flight instructor, and aircraft owner.

You do not hold an FAA Part 135 air taxi and commercial operator certificate. You’ve been earning some income by providing flight instruction to others, in your aircraft, but are looking for other money-making opportunities. At a social event, one of your student pilots introduces you to his boss, who says he’s heard great things about you. He says he has no interest in learning to fly but wants to know if he could hire you to fly him on business trips from time to time in your aircraft. 

Could you legally rent or lease your aircraft to him, then have him hire you part-time to fly it? Explain.

Scenario 4: For a nation or union of nations other than the U.S.:

Identify the government authority that is the counterpart of the FAA Aircraft Registry.

Civil aircraft registered in the U.S. are identified by the letter N, followed by numbers or a combination of numbers and letters. What markings identify civil aircraft registered in the nation you chose?

Has that nation imposed a legal requirement to register any class of civil unmanned aircraft with that government authority?

Provide hyperlinks to references relied on.

Scenario 5: For a nation or union of nations other than the U.S.:

Identify any counterpart to the Uniform Commercial Code.

Compare and contrast the provisions of that law to those of the UCC relating to

Warranties

Security interests

Provide hyperlinks to references relied on.

AVIA Aircraft Advertisement Research and Analysis

Using your search engine, locate a current advertisement for an aircraft for sale. Then Copy and paste the full contents of the ad, and copy and paste the URL as a hyperlink. Perform an analysis of the ad that you have posted. Include in your analysis: Identify all warranties that are expressed in or implied by the ad. Identify any representations in the ad that may be puffery.

AVIA Airspace

Post your thorough and complete answers to one of the following scenarios. Provide the scenario number in your answer.

Scenario 1: The Department of Defense (DOD) wishes to dedicate a large block of airspace over North Dakota to the exclusive use of military unmanned aircraft systems.

Can the DOD simply declare that airspace off-limits to civil aircraft?

If not, how must the DOD proceed if it wishes to accomplish that objective?

Will interested persons and organizations, such as the Aircraft Owners and Pilots Association, have an opportunity to express their opinions about the proposed change?

Scenario 2: Supersonic Technologies, Inc. (“SuperTech”) is developing a supersonic business jet, and the first flight test aircraft is nearing completion. SuperTech wants to operate its flight test program out of the Grant County International Airport near Moses Lake, Washington, and needs a high-altitude supersonic flight corridor in the nearby airspace to enable safe flight testing without risk to other air traffic. How should the company go about obtaining the needed airspace designation? Some online research would probably help you answer this scenario.

Scenario 3: For a nation or union of nations other than the U.S.:

Identify the government authority or authorities responsible for regulating the national airspace and controlling air traffic.

Compare and contrast the categories of airspace with those of the U.S. described in the text.

Compare and contrast procedures in use for changing airspace categorizations with those of the U.S. Administrative Procedure Act.

If any proposed changes to your answers to the first 2 points above are now under consideration, describe them and evaluate the pros and cons of each.

Provide hyperlinks to references relied on.

HUMN Environmental Ethics

View one or more of the following YouTube TED Talks videos.

Upon realizing her generation won’t have a future unless the world’s politicians act now on climate change, then 15-year-old Greta Thunberg skipped school in August 2018 to protest outside the Swedish parliament. What started as a one person strike soon gained global momentum. Make the World Greta Again (Full Documentary) – Time’s 2019 Person of the Year

In this talk, Dan Miller shares his passion and empathy for saving our planet. A simple and smart way to fix climate change | Dan Miller | TEDxOrangeCoast

In this talk, journalist Jelmer Mommers discusses the real story behind climate change. The truth is more human and peaceful than fiction, because millions of people are working to end the era of fossil fuels, along with the violence and inequality that have accompanied this era from the beginning. Forget climate Apocalypse. There’s hope for our warming planet | Jelmer Mommers | TEDxMaastricht

In this video, Paul Gilding discusses the consumed space by humans living on earth and the resources used. He addresses the devastating consequences in his terrifying yet hopeful talk. Paul Gilding: The Earth is full

Steve Howard, the chief sustainability officer at the IKEA, talks about his quest to sell eco-friendly materials and practices to both internal and worldwide customers. In his talk, he lays the challenge for other global giants because sustainability has gone from a nice-to-do to a must-do. Steve Howard: Let’s go all-in on selling sustainability

In this talk, teen philanthropist David Saddington explains why people do not care about climate change and provides a new perspective on climate change and why people really should care. Why I don’t care about ‘Climate Change’ | David Saddington | TEDxTeen

Reflect on the issues discussed in the video(s) you viewed. Address the following points in your discussion post:

What is the speaker’s point of view about the topic? Is the speaker biased?

What ethical issues and ethical reasoning are argued?

Do you think that environmental issues have moral and ethical implications? Why or why not?

Do you agree with the speaker’s point of view? Be specific and thorough. Express how and why you agree or disagree, and discuss how ethics and values contribute to your opinion. Consider the theoretical concepts discussed in the course. Do not just state your viewpoint; rather, provide relevant details to support your findings and/or position.

HUMN Research Presentation Outline

Develop an outline for your presentation. Provide brief details about the summary of both sides of the topic, your opinion, conclusion, and relevant questions. Your outline should be approximately 1-2 pages in length and should include the major points and arguments you intend to include in your presentation.

Research Topic 20: News Media Political Bias.

Presentation Issue/Question: Is political bias in the news an ethical violation of professional journalistic standards?

Your presentation must follow this outline:

Title Slide – This first slide must include the presentation title, your full name, and the date.

Body Slide- The next slides will contain an explanation and summary of both sides of the issue. Use your research to objectively (your opinion will come later) present the facts and opinions of both sides fairly. In your slides, cite (current APA format) the research you use, including citations. Your explanation and summaries should be in-depth, thus taking up several slides (should be 3+ slides). Use the notes section of the slide if you feel the slides are becoming crowded with too much text. Relate any principles, concepts, or information from your textbook into your presentation.

Reference Slide – This next slide must list all sources in the current APA format.

Opinion Slide – This next slide is your opinion. Present your own opinion about the controversy. You must explain why you believe what you do. Also, tie your opinion to one or more of the ethical approaches discussed in the textbook. State this ethical approach on the slide and explain why the approach is the right. Ex. “Utilitarian approach” focuses on consequences of abortion, more infant deaths vs. reduced back-alley deaths; deontology approach, does a fetus have rights vs. rights of mother; etc. Use the text or another professional source to support your stance. Be sure to properly cite your sources accordingly.

Conclusion and Discussion Questions Slide – Provide a summary of your presentation and close your presentation with three discussion questions about the topic. Think about these questions. Your questions must be ethically challenging and tough. You want your questions to really invoke a great deal of discussion. 

HUMN The Universal Declaration of Human Rights

View the following video about the Universal Declaration of Human Rights and the following video which represents an opinion about our failure to defend these human rights by former U.N. High Commissioner for Human Rights, Zeid Ra’ad al-Hussein: Universal Declaration of Human Rights

Also, view the following video which represents an opinion about our failure to defend these human rights by former U.N. High Commissioner for Human Rights, Zeid Ra’ad al-Hussein (This video includes scenes of graphic violence): World Leaders are Failing Human Rights. Here’s Why. | NYT Opinion

After watching the videos and reading through the 30 Articles of the Declaration, post a thoughtful discussion addressing the following questions:

What do you think is the purpose of the Declaration of Human Rights? Is it effective?

What are its strengths and weaknesses?

Do you agree with the former U. N. High Commissioner for Human Rights, Zeid Ra’ad al-Hussein that our world leaders are failing to defend these basic human rights? Why or why not?

Choose two Articles that you think are among the most important in the Declaration. Explain what these mean to you and why you think they are important.

What moral/ethical principles and theories are reflected in the Articles you chose?

For which real-world issues in our modern society do the Articles you chose have relevance and applicability? Be specific.