MGT502 Business Communication

MGT502 Business Communication

MGT502 Assessment Brief 1 Digital Resource Analysis Page 1 of 4

ASSESSMENT BRIEF
Subject Code andName	MGT502 Business Communication
Assessment	Assignment 1– Digital Resource Analysis
Individual/Group	Individual
Length	1500 words
Learning Outcomes	This assessment addresses the following subject learning outcomes: a) Demonstrate academic skills appropriate to the level of study b) Demonstrate research skills and referencing appropriate to the level of study c) Critically analyse texts and/or multi-modal material in both a business and academic context
Submission	By23:59 (Sydney time) Friday ofModule3
Weighting	25%
Total Marks	25 marks

Context:
The assessment task requires you to search and locate ten (10) sources in total that will be useful for
completing your proposal and report for Assessment 2a and 2b. All resources must be from reliable
academic sources, such as articles or academic journals. These resources must relate to your topic,
which is on implementing a digital communication strategy within an organisation. Therefore, it is
important that you have thought about what type of strategy you wish to focus on before you start
your research.
Some examples you might consider include:
• Using Social Media in the workplace to communicate
• Communicating companywide employee recognition
• Boosting workplace motivation through innovative communication tools
• Implementing instant messaging/group messaging, discussion forums and chatrooms in the
workplace
• Podcasts, internal blogs/vlogs as a means to communicate to employees
• Using an internal intranet/social Intranet for employee interaction
MGT502 Assessment Brief 1 Digital Resource Analysis Page 2 of 4
Instructions:
To do this assignment efficiently and effectively, you should use the university library to locate
databases and then, through them, locate several high-quality academic articles. You will read the
article before deciding if it is relevant to your topic. If it is, you should add it to your shortlist.
For each article in your shortlist, you should critically analyse it and justify why it is on the shortlist.
Structure the order of your articles so that you are able to tell a story through their presentation.
Be sure to bookend your analysis with an introduction and conclusion.
Submission Instructions:
Submit the assignment through the submission box provided in Blackboard.
If this is a Turnitin submission box, remember you can submit the assignment as many times as you
like before the due date in order to inspect the similarity index. You should do this and then make
changes if you see where Turnitin has highlighted where citations are needed.
MGT502 Assessment Brief 1 Digital Resource Analysis Page 3 of 4
Learning Rubric: Assessment 1 – Digital Resource Analysis

AssessmentCriteria	Fail (Unacceptable) 0-49%	Pass (Functional) 50-64%	Credit (Proficient) 65-74%	Distinction (Advanced) 75-84%	High Distinction (Exceptional) 85-100%
Research 40%	Demonstrates inconsistent use of good quality, credible and relevant research sources to support and develop topic idea.	Demonstrates consistent use of credible and relevant research sources to support and develop topic idea, but these are not always explicit or well developed.	Demonstrates consistent use of high quality, credible and relevant research sources to support and develop topic ideas.	Consistently demonstrates expert use of good quality, credible and relevant research sources to support and develop appropriate arguments and statements. Shows evidence of research and reading beyond the assessment expectations.	Demonstrates expert use of high-quality, credible and relevant research sources that will support and develop arguments. Shows extensive evidence of research and reading well beyond the assessment expectations.
Summarising Resources 35%	Limited understanding of topic researched and information presented does not show any evidence of evaluation and analysis of the resources. Summary is poorly written with consistent grammatical errors.	Information is communicated clearly with sufficient evidence of understanding of the researched sources, and information presented shows a fair attempt of providing evidence of evaluation and analysis of the resources. Summary has minimal grammatical errors.	Information is clearly communicated, and there is a good level of evidence in understanding the researched sources. Information presented shows a good level of evaluation and analysis of the resources. Summary has no grammatical errors.	Information is consistently communicated, and there is a high level of demonstrated evidence in understanding the researched sources. Information presented shows a high level of evaluation and analysis of the resources. Summary has no grammatical errors.	Information is consistently communicated, and there is expert use of demonstrated evidence of understanding the researched sources. Information presented shows an expert evaluation and analysis of the resources with some critical thinking applied. Summary has no grammatical errors.

MGT502 Assessment Brief 1 Digital Resource Analysis Page 4 of 4

AssessmentCriteria	Fail (Unacceptable) 0-49%	Pass (Functional) 50-64%	Credit (Proficient) 65-74%	Distinction (Advanced) 75-84%	High Distinction (Exceptional) 85-100%
Referencing and Reliability Test 25%	The five reliability tests have not been applied to the resources. There are consistent mistakes in using the APA style for referencing.	The five reliability tests have been applied to the resources with some explanation. There are minimal mistakes in using the APA style for referencing.	A fair explanation for each of the five reliability tests have been applied to resources. There are no mistakes in using the APA style for referencing.	A good level of explanation for each of the five reliability tests have been applied to resources. There are no mistakes in using the APA style for referencing.	An expert level of explanation for each of the five reliability tests have been applied to resources. There are no mistakes in using the APA style for referencing.