MKT 4200 Content Marketing -Content Audit

MKT 4200 Content Marketing

Content Audit

Conduct a Content Audit on Gucci – for this assignment you will utilize a provided Content Audit template to evaluate the current Content Marketing efforts of Gucci. Your evaluation will include reviewing Owned Media, Earned Media, Paid Media, and User-generated content. You will conclude your audit with a recommendation for what Gucci could do to improve its use of content to connect with target audiences. (Content Audit Template attached as excel) – Earned, Owned, Paid, User) – 3 pieces each category.

For each content piece, you need to evaluate and record the following:

• What and where – what is the content and where did you find it?
• The main message – does it track with what you believe about the brand messaging?
• Target audience – is the content designed to connect with the right audience and in the right place?
• Call to action – is there some kind of directive in the content?
• Further steps – what other further steps are within the content piece?
• Metric used for measurement – what metrics do you think are being used to monitor effectiveness?

The video attached further explains what you’re doing