MRKT 310 Marketing Principles A foundation in the principles of marketing used to manage profitable customer relationships. The objective is to understand the pivotal role of marketing within both an organization’s strategic plan and the marketing process and determine marketing strategies and tactics. Topics include consumer behavior, competitive analysis, segmentation, target marketing, positioning, branding, new product development, pricing, value chains, and marketing communications. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322
This is an online class. You will need login in regularly and complete assignments. This includes login in and checking and completing all assignments before the due dates. This is a whole class with 1-2 assignments due a week Class starts on Oct 20. You will need to make no less than a B in this class. If you accept this class, the Class ends 12/14/21.
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