Research on the communication of an organization that serves a large-scale population

Research on the communication of an organization that serves a large-scale population

Business and Technical Communication Midterm Exam

The midterm exam for this class will eventually serve as the first half of your final exam, so though it will seem like a project that is only half done, it will be completed at the end of the semester.

For the midterm you will begin your research on the communication of an organization that serves a large-scale population. This means companies that are local to one city or state alone will not qualify for the project. The reason being that you will be comparing the communication these organizations have with their different populations. The goal for this half of the project is to simply develop a set of examples for the organization following the list below and explain what the example is. You will develop your midterm exam as a word document using an APA cover page, citing your examples appropriately in the document, and including a reference page. Your analysis of the examples will be saved for future papers and the final exam.

The specific instructions for the exam are below:

• APA Cover page

• Select your organization and write about the history of the organization as a whole.

• Explain the populations that the organization serves and select 2-3 different populations to use for your exam. These populations can be different countries they are in, the age groups they serve, vegan or vegetarian versus not, or another factor that may be unique to your company.
o So, for example, if I selected McDonald’s as my example, I would explain the different countries they exist in, the different menu items they serve for their different populations (based on age or region), and perhaps the different age groups they serve, and if they have options for special diets. Identify each population you want to look at specifically (i.e. I will investigate communication McDonald’s uses for children in Holland vs the United States, adults from the same regions, and what they sell as health options in each region.) Quick note, if you are selecting a business like McDonald’s you do not have to list every country/city they are in but can streamline your information and state what regions/continents they are in and maybe say if there is a place specifically in the region that will not let them in.
o From there I would proceed to the next item on the list.

• For this one you are going to select the different ways they serve your 2-3 populations. These would take the form of explanations of and include things like print advertisements, menus, promotions they link to in different areas, etc. (i.e. what does McDonald’s sell in Happy Meals in the US versus another country to entice kids to buy their meals).
o Make sure to include the images, what the image represents in detail, where the image if from, and the citation that goes along with the information.
o You will need 2-3 examples of communication to each type of demographic as well as their counterpart in the different region. So, for example, if one of my populations are the children in Holland and in the US, I would have 2-3 examples of promotions for the children in each country equating to 4-6 examples for these demographics.
o The easiest way to do this research is to look at the websites for the different countries. Google and Google translate can help with explaining what you are reading if needed.

• Once you have the examples completed, you will simply move to the reference page and you are done with the exam.