Signature Assignment: Strategic Management Research Project Presentation

Assignment Content

Review the Strategic Management Project Background document and your Strategic Management Research Journal entries from Weeks 1‑4.

Create a 12- to 14-slide presentation with speaker notes for Caterpillar Inc.’s leadership team, in which you summarize your key findings, propose recommendations, and provide rationale for your recommendations.


Address the following topics and prompts in your presentation:

Topic: Caterpillar Inc.’s Vision
    Summarize your evaluation of the alignment between what Caterpillar Inc. is currently doing and their mission, vision, or values statement.
    Recommend any changes you would make to Caterpillar Inc.’s mission, vision, or values statements to improve organizational goals.


Topic: Caterpillar Inc.’s Competitive Advantages and Disadvantages
Summarize your analysis of the strengths and weaknesses of Caterpillar Inc.’s competitive advantages and disadvantages.
Recommend operational changes to improve Caterpillar Inc.’s competitive advantages and business performance.
Propose a plan to measure and monitor the effectiveness of your recommended operational changes in Caterpillar Inc.’s competitive advantages to achieve organizational goals.


Topic: Caterpillar’s Global Strategy
Summarize your assessment of Caterpillar Inc.’s global strategy.
Recommend operational changes to improve Caterpillar Inc.’s global strategy and business performance.
Propose a plan to measure and monitor the effectiveness of your recommended operational changes to Caterpillar Inc.’s global strategy to achieve organizational goals.

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