The Dream Bus Business Model ESSAY

The Dream Bus Business Model

Table of Contents

II.       Executive Summary ………………………………………………………………………………….. 4

III.     General Company Description …………………………………………………………………. 5

IV.     Products and Services……………………………………………………………………………….. 6

V.      Marketing Plan …………………………………………………………………………………………. 7

VI.     Operational Plan …………………………………………………………………………………….. 16

VII.    Management and Organization ………………………………………………………………. 21

VIII.  Personal Financial Statement ………………………………………………………………….. 22

IX.     Startup Expenses and Capitalization ………………………………………………………. 23

X.       Financial Plan …………………………………………………………………………………………. 24

XI.     Appendices …………………………………………………………………………………………….. 27

XII.      Refining the Plan …………………………………………………………………………..

Executive Summary

Nowadays, parents are highly engaged in their careers and work where they do not find time to spend with their kids. Children are addicted to electronic devices without socialization and physical activities. “The Dream Buss” is a dream that will come true to every child. It is a unique bus, first of its kind that moves to different areas in Dubai daily, providing fun and learning experiences.  It provides an ideal opportunity for kids in the neighborhood to interact, allows individuals to plan private and customized parties at their convenience, gives an opportunity to kids to learn new skills as well as do physical activities, and also allows the children to enjoy the most delicious foods in the bus.

The target audience for the business are kids under 10 years old from both genders, as well as their parents (locals and residents) in Dubai who will be paying for the services.

The bus moves in different places in Dubai, and therefore parents can take advantage of its flexibility.  The bus has various activities inside, such as games, workshops, and interactions with other kids while on the bus. Therefore, parents can engage in other activities as they drop their kids in areas where the children can be cared for by professional stuff. The children get into a learning experience and have fun since the bus has staff who are well trained to deal with the kids. The parents should be assured of their kid’s safety as they leave them with responsible supervisors. The prices are affordable to every parent, and the value of their money is assured as the kids will gain more than the parent’s inputs.

The business is expected to have an average income of around 199, 000 AED including the entry fees, commercial advertising on the bus from outside, as well as the workshops fees and it is expected to grow in the first year with reaching to different emirates in the future.

General Business Description 

The dream bus is not an ordinary fun and learning experience, it’s a bus the will be found in different places in Dubai with a fixed schedule to make sure that it reaches kids wherever they are. The business’s mission is to provide, fun and learning experience to the children as they experience cultural interaction and gain different skills. The dream bus has a vision of ensuring the comfort to parents while their kids have the best time.  For the business to achieve its vision, a well-defined goals will be needed. One of the organization’s goals is to ensure that the business has developed a reputable brand name through proper marketing and advertising to ensure sustainability of business and continue growing.

The staff members working with the dream bus will be highly experienced, especially in working with the kids, and they ensure they create a memorable experience. The bus will allow parents to do their other tasks while they feel that their kids are in a safe hand.

The bus will have different unique services like workshops in collaborations with talented individuals in the UAE who will teach them new skills like: cooking, new languages and others. Also, organize private parties and events based on the theme they like. Food and drinks that the kids like. For example: ice-crème, pancake and others.

Products and Services

The dream bus business is very clear and precise on its product and its services. The services are:

• Workshops: to help kids learn new skills and providing a learning experience
• Games and adventure: especially the once that include movements to make sure that they actually move and do physical activities
•  Food and beverages: that will be sold inside the bus which can be enjoyed by kids, parents, their older siblings
• Private parties: like birthdays and graduations

The services are affordable to average parents (this was proven in the survey outcome which is mentioned later in this paper), as well as the comparison with similar business in Dubai.

Parents are targeted in this project since they will be bring their kids and paying for the services. Therefore, this business will make parents feel relaxed and comfortable since they will not drive for a long working hours. Also, making sure that their kids are in safe hands with the well trained employees that will give each child special attention.

Marketing Plan

Market research – Why?

I have done detailed marketing research and identified various gaps in the market, and therefore, there are multiple strategies to take advantage of the gaps.

In a study published by EdtechMe Middle East, it shows that children in the UAE among youngest in the world to receive first mobile device which causes a lot of other challenges like diabetes and bad behaviors. Therefore, the dream bus will help parents in taking away the electronic devices from kids and making them enjoy their time but with physical and social activities.

To study the market, I have done an online survey which was responded by 63 parents most of them are between 33-40 years. The survey shows that 94% of them would like to have something for their kids in the neighborhood instead of taking them to other places because of traffic and their long working hours. The survey shows that +80% of the respondents kids spend around 1-3 hours a day on their devices. The majority of them wants their kids to learn something new after school hours since they entirely left that responsibility to the school management. Finally, 200 AED was the average amount parents are willing to spend every time they take their kids out to have fun.

In order to ensure that the business is popular among the customers and that it can reach most of the target audience, a marketing plan has been done focusing on social media platforms like: Facebook, Whatsapp, Instgram and others. A dedicated team will be assigned to deal with social media advertising to ensure that dream bus has an excellent online presence.

The business aims to focus on marketing at different public and private schools where there are many potential clients. Therefore, I will be approaching the schools and partner with them, which will help in increasing the number of clients. Partnering with the schools is that the school management would recommend the dream bus to the parents, as well as distributions of flyers. Door-to-door advertising in the neighborhoods is also a marketing tool that will be used for this business.

Economics

          Covid -19 has changed in people’s behaviors, families have been spending more time together and appreciate the importance of family. Therefore, it is a great time to start such a business that will guarantee the time that families will spend together. Also, the kids services are always needed and there isn’t any specific seasons for that. Expo 2020 Dubai is also almost around the corner and the bus can reach to areas where visitors and tourist stay especially because they do not have cars to drive to different areas and do not know the different attractions in Dubai.

When entering the market, I’m expecting to have some barriers and challenges. For example: the capital is high comparing to my personal income. Most of the budget will be spent on buying the buss since it’s the base of the business and a main requirement. It needs to be in a very high standard and can stay for a long time to be able to operate daily. Therefore, a lone will need to be taken from the bank. I will also try and get the “Mohammed bin Rashid Fund for SME”, under the Mohammed Bin Rashid Establishment for SME. An entity which offers support to Emirati youth.

Some of the expected barriers are consumer acceptance and brand recognition. It’s a new business, something new in the market. People are used to go to different well-none places that are established from more than ten of fifteen years and it will be hard to shift to a new bard. Therefore, a well and planed marketing campaign will be done.

Another example and an expected challenge is that I need to work hardly on the business high standard services and make sure that the workshops are not repeated. If the buss will go to the same areas for couple of times, they are expected to find something new every time. Therefore, we should be always innovative and offer something new regularly. Well trained and creative employees can help on that since they will be the front liners who will see kids daily and know what they like and need. I will make sure to involve in all brainstorming sessions and recognize the “Star” employees.

In a long time, goals, I’m planning to expand by moving to other emirates and not only in Dubai as there is a demand on the other emirates. The approval from the different Government entities across the emirate might be a challenge at this point since operating such a business will need special approvals. One of my unfair advantages is my network which will be used at this stage to get the required approvals.

Product

This unique business will offer different services to its customers.

• Workshops:

Features: the workshops that will be offered in the bus will teach children new skills that they didn’t know before. Some examples are: cooking traditional food, stitching, art, public speaking and others.  What is special about the workshops is that they will be done in collaborations with locals Emirati talents.

Benefits: the workshops will help kids learn new skills that will help them in their real life. It will also help them in spending time away from their electronic devices. The workshops will not only teach them, but during the time they will be able to have fun and meet new friends. Also, kids will be able to take the workshop outcome with them. For example: the food that they made or the piece of art. This will help them feel confident and that they have achieved something.

• Games and Adventures

Features: the fit-out inside the buss will include different games that the kids can enjoy even if they decided not to attend the workshops. Not only that, but the kids will be able to play around the bus itself with physical activities that will require movements especially because they are in a very small age and they prefer to move rather than seating in one place. 

Benefits: by this service, kids will spend less time on their devices, can use their energy to play outside the house.

Food and beverages

• Features: tasty food will be sold inside the bus. The food that kids love, like: pancakes, popcorn, crepe, soft ice-cream and others. 
• Benefits: usually, kids do not find such food in the neighborhood, so even if they didn’t want to play they can enjoy the variety of food. Another benefit is that parents can have something nice to each while waiting for their kids and have a relaxed cup of coffee.

Loyalty cards:

• Features: a loyalty card will be given to parents; they can get a stamp every time they enter the bus
• Benefits: after every 6 stamps, they can get free entry ticket, free workshop, they can bring a company with them and other offers.
• Describe the most important features. What is special about it?
•  
• • Describe the benefits. That is, what will the product do for the customer?

• Food and beverages: that will be sold inside the bus which can be enjoyed by kids, parents, their older siblings

Private parties:

• Features: kids will be able to have customized parties to celebrate their special occasions like graduations and birthdays
• Benefits: they will be able to enjoy a memorable time with their loved once in a very private place

Customers

In my business, there are two customer segments. The kids who will enjoy all services and learn from the experience, as well as parents who will bring their kids and pay for the services.

Kids:

• Age: under 10 years old

• Gender: both genders

• Location: Dubai

Parents:

Age:  35 – 45 years old

Gender: both gender:

Location: live in Dubai

Income: medium-high income

Education: educated parents

Competition

There are different attractions and companies in Dubai that we will compete with. They are: Magic Planet and Al Medaf Creative Studio. It’s an art space in Merdif Dubai which organize different workshops and training to kids and adults. The studio is located in Uptown Mirdif and has one branch only. Al Medaf focuses on developing art skills and help them learn.

As for Magic Planet it is a very popular entertainment center in the UAE. It has many branches and offers different gaming experience for different age groups.

I compared my business with these two business since Al Medaf offers the workshops and learning experience and magic planet is well none and kids are used to go to it to have fun and spend time with their friends

Now analyze each major competitor. In a few words, state how you think they compare. In the final column, estimate the importance of each competitive factor to the customer.

1 = critical; 5 = not very important.

Table 1: Competitive Analysis

Factor	Me The dream bus[MA1]	Strength	Weakness	Competitor A Al Medaf Creative Studio	Competitor B Magic Planet	Importance to Customer
Services	Different creative workshops Physical activities Personalized parties	Experience on the field	Not being able to enjoy the services everyday	Arts and crafts workshops	Different indoor games Personalized parties	1
Price	150 AED (Workshop) 70 AED (entry fees)	Affordable prices since no rent will be needed		160 AED (Workshop)	Average spent per hour (300 AED)	3
Quality	High quality of interior, services, bus			High quality, good place (the mall that they are in)	Medium quality for low- medium income customers	2
Selection
Reliability	Since it is a new business, it will need long time to get reliable			Not as much as Magic Plant and not very well-none	High reliable since it’s very well-none and have many branched	1
Stability						3
Expertise	Well-trained employees who have experience in children care			Well-trained employees who have experience in children care	Normal employees (cashiers, IT support for games and others)	2
Company Reputation	Low – since it is a new concept			Medium – since it doesn’t have many branches and not a good marketing have been done	Very high	1
Location	All over Dubai			Mirdif	More than 7 branches in Deira and Bur Dubai	1
Appearance	It is a unique appearance and high quality bus			High standard in a high standard mall	Medium since they focus on quantity more than quality	3

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Factor[MA2]	Me	Strength	Weakness	Competitor A	Competitor B	Importance to Customer
Sales Method	Online Walk- in			Walk-in Whatsapp	Walk-in
Credit Policies
Advertising	From the bus from outside
Image

Now, write a short paragraph stating your competitive advantages and disadvantages.

Niche

The business will focus on kids under 10 years old and their parents. The business will niche market focuses on educated parents who actually care about their kids but they work for long working hours and do not have time to teach their kids. Working parents who have high-medium income range. Live in Dubai and specially those who live in far areas that doesn’t have facilities.

Strategy

The marketing strategy key messages will be having kids spend the best time next to their doorsteps without worrying about traffic and learning something new. The targeted audience will be reached via social media. Since most of targeted parents have cell phones. The social media will include Whatsapp ads, as well as Instgram since they are mostly used by Emirati parents. Also, a big focus will on the Private schools since parents who have medium-high income usually take their kids to private schools in Dubai.

Promotion

Social media will be used a lot in marketing about the business since it’s not an expensive tool and I do have experience in handling social media and how to effectively use it. Influencers will also be used to promote for the business. A selection of influencers will be based on the selected niche market and those who have a good content. Also, other media tools like flyers and printed materials will be used to make sure that every family know about the business especially 2-3 days before the bus reach to their place. Partnership with schools in Dubai since there is no better way to reach that much kids as in schools.

I want my customers to see the dream bus as their second home. Feel comfortable, safe, enjoying their times, as well as learning something new. Finally, I want them to know that our services are different than all others with a high standard and quality of workshops and food.

Promotional Budget

I will be spending the propositional budget as per the below:

Before startup I will spend around 30,000 AED on creating a brand and a theme for the business. This will include the logo, theme, brand guidelines, as well as teasers before opening the business. 

After operations, I will be spending the budget as per the below:

Social media paid ads	20,000
Influencers	60,000
Printed materials	30,000
Total	110,000 AED

Pricing

I have studied the market looking into the price ranges for kids workshops and entry fees for play areas. The price of 70 AED for entry fees per hour is affordable by the parents. It will not cover the expenses. However, the strategy is that once they enter, they will be paying for other services which will make sure to cover the expenses. This will include them buying food and beverages, as well the workshops fees which will be 150 AED. I have looked into after schools activities which schools offer to kids, they were +200 AED for standard workshops. Therefore, the price comparing to the quality is fair. Finally, the survey result that I did shows that parents are willing to pay up to 200 AED per day when they take their kids out to have fun, which keep the dream bus within the expected range. Since the targeted audience are educated, parents will be willing to pay the fees comparing to resting and not spend a lot of time in the roads.

As for the private parties, the price will be 160 AED per kid for a minimum of 10 kids and a maximum of 20 kids (since the bus will not have space for more than that)

Proposed Location

The dream bus will operate in Dubai, moving to different areas with families in Dubai. For example: Jumirah road, Alkhwaneej, Mizhair, Mirdif, Arabian Ranches and others. The schedule on where and when the bus will be in each area will be changed every month and will be updated based on the demand in each area.

Distribution Channels

The services can be booked online or walk-in with a very smooth customers experience.

Sales Forecast[MA3] 

Now that you have described your products, services, customers, markets, and marketing plans in detail, it’s time to attach some numbers to your plan. Use a sales forecast spreadsheet to prepare a month‐by‐month projection. The forecast should be based on your historical sales, the marketing strategies that you have just described, your market research, and industry data, if available.

You may want to do two forecasts: 1) a ʺbest guessʺ, which is what you really expect, and 2) a ʺworst caseʺ low estimate that you are confident you can reach no matter what happens.

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Remember to keep notes on your research and your assumptions as you build this sales forecast and all subsequent spreadsheets in the plan. This is critical if you are going to present it to funding sources.

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VI.     Operational Plan

Explain the daily operation of the business, its location, equipment, people, processes, and surrounding environment.

Production

How and where are your products or services produced? Explain your methods of:

•     Production techniques and costs

•     Quality control

•     Customer service

•     Inventory control

•     Product development

Location

What qualities do you need in a location? Describe the type of location you’ll have. Physical requirements:

•     Amount of space

•    Type of building

•     Zoning

•    Power and other utilities

Access:

Is it important that your location be convenient to transportation or to suppliers? Do you need easy walk‐in access?

What are your requirements for parking and proximity to freeway, airports, railroads, and shipping centers?

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Include a drawing or layout of your proposed facility if it is important, as it might be for a manufacturer.

Construction? Most new companies should not sink capital into construction, but if you are planning to build, costs and specifications will be a big part of your plan.

Cost: Estimate your occupation expenses, including rent, but also including maintenance, utilities, insurance, and initial remodeling costs to make the space suit your needs. These numbers will become part of your financial plan.

What will be your business hours?

Legal Environment

Describe the following:

•    Licensing and bonding requirements

•     Permits

•     Health, workplace, or environmental regulations

•     Special regulations covering your industry or profession

•     Zoning or building code requirements

•     Insurance coverage

•    Trademarks, copyrights, or patents (pending, existing, or purchased)

Personnel

•     Number of employees

•     Type of labor (skilled, unskilled, and professional)

•     Where and how will you find the right employees?

•     Quality of existing staff

•     Pay structure

•     Training methods and requirements

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•     Who does which tasks?

•     Do you have schedules and written procedures prepared?

•     Have you drafted job descriptions for employees? If not, take time to write some.

They really help internal communications with employees.

•     For certain functions, will you use contract workers in addition to employees?

Inventory

•     What kind of inventory will you keep: raw materials, supplies, finished goods?

•     Average value in stock (i.e., what is your inventory investment)?

•    Rate of turnover and how this compares to the industry averages?

•     Seasonal buildups?

•    Lead‐time for ordering?

Suppliers

Identify key suppliers:

•     Names and addresses

•     Type and amount of inventory furnished

•     Credit and delivery policies

•     History and reliability

Should you have more than one supplier for critical items (as a backup)? Do you expect shortages or short‐term delivery problems?

Are supply costs steady or fluctuating? If fluctuating, how would you deal with changing costs?

Credit Policies[MA4] 

•     Do you plan to sell on credit?

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•     Do you really need to sell on credit? Is it customary in your industry and expected by your clientele?

•     If yes, what policies will you have about who gets credit and how much?

•     How will you check the creditworthiness of new applicants?

•     What terms will you offer your customers; that is, how much credit and when is payment due?

•     Will you offer prompt payment discounts? (Hint: Do this only if it is usual and customary in your industry.)

•     Do you know what it will cost you to extend credit? Have you built the costs into your prices?

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VII.   Management and Organization

Who will manage the business on a day‐to‐day basis? What experience does that person bring to the business? What special or distinctive competencies? Is there a plan for continuation of the business if this person is lost or incapacitated?

If you’ll have more than 10 employees, create an organizational chart showing the management hierarchy and who is responsible for key functions.

Include position descriptions for key employees. If you are seeking loans or investors, include resumes of owners and key employees.

Professional and Advisory Support

List the following:

•     Board of directors

•     Management advisory board

•     Attorney

•     Accountant

•     Insurance agent

•     Banker

•     Consultant or consultants

•     Mentors and key advisors

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VIII. Personal Financial Statement

Include personal financial statements for each owner and major stockholder, showing assets and liabilities held outside the business and personal net worth. Owners will often have to draw on personal assets to finance the business, and these statements will show what is available. Bankers and investors usually want this information as well.

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IX.     Startup Expenses and Capitalization

You will have many startup expenses before you even begin operating your business. It’s important to estimate these expenses accurately and then to plan where you will get sufficient capital. This is a research project, and the more thorough your research

efforts, the less chance that you will leave out important expenses or underestimate them.

Even with the best of research, however, opening a new business has a way of costing more than you anticipate. There are two ways to make allowances for surprise expenses. The first is to add a little “padding” to each item in the budget. The problem with that approach, however, is that it destroys the accuracy of your carefully wrought plan. The second approach is to add a separate line item, called contingencies, to account for the unforeseeable. This is the approach we recommend.

Talk to others who have started similar businesses to get a good idea of how much to allow for contingencies. If you cannot get good information, we recommend a rule of thumb that contingencies should equal at least 20 percent of the total of all other start‐ up expenses.

Explain your research and how you arrived at your forecasts of expenses. Give sources, amounts, and terms of proposed loans. Also explain in detail how much will be contributed by each investor and what percent ownership each will have.

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X.      Financial Plan

The financial plan consists of a 12‐month profit and loss projection, a four‐year profit and loss projection (optional), a cash‐flow projection, a projected balance sheet, and a break‐even calculation. Together they constitute a reasonable estimate of your companyʹs financial future. More important, the process of thinking through the financial plan will improve your insight into the inner financial workings of your company.

12-Month Profit and Loss Projection

Many business owners think of the 12‐month profit and loss projection as the centerpiece of their plan. This is where you put it all together in numbers and get an idea of what it will take to make a profit and be successful.

Your sales projections will come from a sales forecast in which you forecast sales, cost of goods sold, expenses, and profit month‐by‐month for one year.

Profit projections should be accompanied by a narrative explaining the major assumptions used to estimate company income and expenses.

Research Notes: Keep careful notes on your research and assumptions, so that you can explain them later if necessary, and also so that you can go back to your sources when it’s time to revise your plan.

Three-Year Profit Projection (Optional)

The 12‐month projection is the heart of your financial plan. The Three-Year Profit projection is for those who want to carry their forecasts beyond the first year.

Of course, keep notes of your key assumptions, especially about things that you expect will change dramatically after the first year.

Projected Cash Flow

If the profit projection is the heart of your business plan, cash flow is the blood. Businesses fail because they cannot pay their bills. Every part of your business plan is important, but none of it means a thing if you run out of cash.

The point of this worksheet is to plan how much you need before startup, for preliminary expenses, operating expenses, and reserves. You should keep updating it and using it afterward. It will enable you to foresee shortages in time to do something

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about them—perhaps cut expenses, or perhaps negotiate a loan. But foremost, you shouldn’t be taken by surprise.

There is no great trick to preparing it:  The cash‐flow projection is just a forward look at your checking account.

For each item, determine when you actually expect to receive cash (for sales) or when you will actually have to write a check (for expense items).

You should track essential operating data, which is not necessarily part of cash flow but allows you to track items that have a heavy impact on cash flow, such as sales and inventory purchases.

You should also track cash outlays prior to opening in a pre‐startup column. You should have already researched those for your startup expenses plan.

Your cash flow will show you whether your working capital is adequate. Clearly, if your projected cash balance ever goes negative, you will need more start‐up capital. This plan will also predict just when and how much you will need to borrow.

Explain your major assumptions, especially those that make the cash flow differ from the Profit and Loss Projection. For example, if you make a sale in month one, when do you actually collect the cash? When you buy inventory or materials, do you pay in advance, upon delivery, or much later? How will this affect cash flow?

Are some expenses payable in advance? When?

Are there irregular expenses, such as quarterly tax payments, maintenance and repairs, or seasonal inventory buildup, that should be budgeted?

Loan payments, equipment purchases, and ownerʹs draws usually do not show on profit and loss statements but definitely do take cash out. Be sure to include them.

And of course, depreciation does not appear in the cash flow at all because you never write a check for it.

Opening Day Balance Sheet

A balance sheet is one of the fundamental financial reports that any business needs for reporting and financial management.  A balance sheet shows what items of value are

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held by the company (assets), and what its debts are (liabilities). When liabilities are subtracted from assets, the remainder is owners’ equity.

Use a startup expenses and capitalization spreadsheet as a guide to preparing a balance sheet as of opening day. Then detail how you calculated the account balances on your opening day balance sheet.

Optional:  Some people want to add a projected balance sheet showing the estimated financial position of the company at the end of the first year. This is especially useful when selling your proposal to investors.

Break-Even Analysis

A break‐even analysis predicts the sales volume, at a given price, required to recover total costs. In other words, it’s the sales level that is the dividing line between operating at a loss and operating at a profit.

Expressed as a formula, break‐even is:

Break‐Even Sales            =

Fixed Costs

1‐ Variable Costs

(Where fixed costs are expressed in dollars, but variable costs are expressed as a percent of total sales.)

Include all assumptions upon which your break‐even calculation is based.

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XI.    Appendices[MA5] 

Include details and studies used in your business plan; for example:

•     Brochures and advertising materials

•     Industry studies

•     Blueprints and plans

•    Maps and photos of location

•     Magazine or other articles

•     Detailed lists of equipment owned or to be purchased

•    Copies of leases and contracts

•    Letters of support from future customers

•    Any other materials needed to support the assumptions in this plan

•    Market research studies

•    List of assets available as collateral for a loan

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XII.    Refining the Plan

The generic business plan presented above should be modified to suit your specific type of business and the audience for which the plan is written.

For Investors[MA6] 

•    Investors have a different perspective. They are looking for dramatic growth, and they expect to share in the rewards:

o  Funds needed short‐term

o  Funds needed in two to five years

o  How the company will use the funds, and what this will accomplish for growth.

o  Estimated return on investment

o  Exit strategy for investors (buyback, sale, or IPO)

o  Percent of ownership that you will give up to investors

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o  Milestones or conditions that you will accept

o  Financial reporting to be provided

o  Involvement of investors on the board or in management

Service Businesses

•    Service businesses sell intangible products. They are usually more flexible than other types of businesses, but they also have higher labor costs and generally very little in fixed assets.

•     What are the key competitive factors in this industry?

•     Your prices

•     Methods used to set prices

•     System of production management

•     Quality control procedures. Standard or accepted industry quality standards.

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•     How will you measure labor productivity?

•     Percent of work subcontracted to other firms. Will you make a profit on subcontracting?

•     Credit, payment, and collections policies and procedures

•     Strategy for keeping client base

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Operational Plan

The business is designed to conduct most of the company engagements online platforms but plans to have a physical office at a central convenience place where customers can access. The employees are well organized and work with shifts to ensure they are not strained by work, allowing them to deliver quality services. The bus drivers also follow a well-defined routine to ensure that they attend to the clients without any failure. The bus routine is shared with the potential clients on time to ensure that they can plan well. Communication with the client is made earlier, and their date of engagement is well prepared to ensure that their other plans are not interrupted. 

During the engagement, the business requires the client to pay 75% of the price and the remaining percentage after the kid is brought back home. They should provide the kid’s identity and personal items as per the requirement of the management, depending on the activities planned. Their children are assigned a supervisor who ensures that the kid is well oriented with the bus activities and other kids. The driver and other staff work with a plan to ensure that they achieve their objective and that the children get to enjoy the experience. The kids’ safety is a priority, and every kid receives specialized attention depending on their abilities.

The business is compliant with the government requirements, especially on the regulations of vehicles dealing with kids. All the staff members are licensed and have the required skills to deal with the kids. The business is insured, and therefore the client should be confident in engaging us since, in case of any risks occurrence, the insurance will compensate. Every area that the bus covers are well zoned, which simplifies getting to the clients. Most of the businesses are done through the business website, and therefore a client can be able to pay and receive their services conveniently. The business also has a discount plan for frequent clients where a certain percentage of payment is reduced to ensure that the clients remain loyal to the organization.

Management and Organization

The business has a well-structured staff dedicated to achieving the organization’s goals and objectives and, most importantly, meeting customer needs. The organization is led by a C.E.O who is in charge of all the activities and the organization’s decisions. He is also assisted by managers who are in charge of various departments and activities of the department. Every department has employees with specific roles and is answerable to their managers. The business also receives advisories from directors who are well-versed in transport industries and children’s entertainment, which makes the company well informed. The has organization a well-functioning human resource structure highly qualified and professional in its work.

Financial Statement

At the beginning of the operation, the primary business source of capital is the owner’s capital contribution and loans from the bank. The finances can cater to the business formation payment for the employees for the first three months and the advertisement. The revenues collected on the engagement of the business in the first three months should allow the company to continue learning. As we continue to scale up, we will get to a break-even point, and with sound financial management skills, the business projects to get to a break-even point within six months of operations. At the start of the business, the company had computers and few types of furniture to startup an operation office. After acquiring a lean from the bank, the company could purchase and customize the bus to its requirements. The few long-term assets and the loan from a bank were the most crucial resources the business had at the beginning of the company.

Startup Expenses and Capitalization

During the startup, the business incurred several necessary expenses for its operation and to comply with the authority. The first expense was on renting an office and equipping it with the basic furniture and equipment. Registration of the business also incurred a cost as the law requires registering a company before starting the operations for taxation purposes. Purchase and customization of the bus was also another expense incurred at the initial start of the business since it had to be customized to meet the customer needs. The process of hiring and payment of the employees and other miscellaneous expenses formed the startup expenses and capitalization.

Financial Plan

The business has a financial plan for the next twelve month in which it aims to be financially stable through achieving various objectives. By the end of the twelve-month, the business should have reached the break-even point and start making profits. It should have covered or the business payables and can sustain all the operations without experiencing a financial breakdown. Through advertisements and product promotions, the business will have expanded the operations in all corners of Dubai within the first twelve months of operation. More equipment and several burses will have been purchased to ensure the excellent provision of services to the clients. The customer base will have increased, and the business will have the capacity to deliver quality services. 

[MA7] 

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 [MA1]Need to be added

 [MA2]Need to be completed

 [MA3]The area highlighted in Yellow are not completed

 [MA4]If this means credit cards, then no need for this section at all. All should be debit but needs a pargraph to explain why credit is not acceptable

 [MA5]A survey that shows the result in my presentation can be used here. The survey questions, samples, respondense and any other questions that can be added to support the paper

 [MA6]No need, but we can add something realted to fund from Mohammed bin Rashid fund

 [MA7]Extra information that may fit anywhere if needed or deleted